Vape Dinner Lady New Starts International Roll-Out
Vape Dinner Lady, the UK’s premium quality vape brand, has started an international roll-out of its new innovative Free Standing Display Unit, (FSDU).
Phase one of the new roll-out, sees Vape Dinner Lady’s market leading FSDU being introduced to more than 40 different EG convenience stores across France.
This follows a successfully trial in the UK, where the new retail display unit outperformed more established solutions in the sale of e-liquids and hardware in the convenience channel.
Vape Dinner Lady chief marketing officer John Taylor said: “Our new FSDU is a winning solution for retailers, having generated significantly more in sales value and margin from a smaller footprint in store trials.”
“It presents a new advantage for retailers looking to capture a share of the growing vape market and delivers a superior shopping experience for the consumer.’
The French vape market is estimated to be worth in excess of €350 million annually and growing year on year; vaping is considered to have helped nearly 700,000 people switch from cigarettes in France alone.
Vape Dinner Lady’s new FSDU is modelled on the Lemon Tart e-liquid bottle for which the company has become famous, winning 22 awards internationally.
The new FSDU boasts a bright eye-catching exterior, showcasing the complete vaping solution to serve the needs of a wide range of consumers.
Available in two sizes, the larger format solutions showcases a tablet which runs video explaining to consumers how to choose the products which best suit their needs.
Both units house 3 generations of Dinner Lady premium quality e-liquids, including Salt Nicotine, Shake & Vape and 50/50, together with a range of leading hardware pods and pen devices.
Phase 1 of the roll-out also includes the company’s new innovative Disposable e-cigarette which was launched in September.
Commenting on the roll-out, John Taylor chief marketing officer said, “Our new Disposable e-cigarette is proving very popular with consumers and convenience retailers in the UK and on this basis we took the decision expedite its launch into France with the larger format units.”
Vape Dinner Lady is a category leader with distribution deals in 96 countries around the world.
This roll-out is part of a new partnership with EG Group, the world’s leading independent fuel station chain and is the latest in a series of innovative new solutions being introduced by the Vape Dinner Lady Brand, having recently announced the launch of new concession store format in 14 new sites across the UK.
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Press enquiries
For further information on the Vape Dinner Lady and Vape Dinner Lady products contact Adam Moss, Associate Director at Brazen PR on 0161 923 4994 or via adam@wearebrazenpr.com
About Vape Dinner Lady
Vape Dinner Lady, is part of the GM Group of Companies and an award-winning, Blackburn based market-leading, premium vape company, selling high-quality liquids and devices. We have global distribution in over 95 countries.
In just three years, Vape Dinner Lady has won more than 20 prestigious international awards. The company has invested significantly in state-of-the-art manufacturing and operations to control quality and ensure a superior consumer vaping experience.
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